Designing cohesive campaign visuals that translate brand and product messaging into clear, engaging communications for digital and print production.
Case Study:
CANARIE Summit 2026 Brand System (Click to expand)
A modular, bilingual event identity designed to scale across digital, environmental, and print applications
The Challenge:
Develop a modern, future-focused brand system for CANARIE’s national technology summit that could scale across bilingual materials, digital platforms, signage and eveornmental graphics.
Design Recommendation:
Logo Usage:
The CANARIE Summit 2026 logo exists in vertical, horizontal, bilingual, and icon-only configurations. Use full-color on dark navy or black backgrounds. Reversed white versions are approved for dark applications only.
Typography:
Primary: Inter (Headings) – semibold / bold
Secondary: Inter (Body) – regular
Typography supports digital-first readability and modern technology positioning.
Colour Palette (Pantone):
Application
Applied across event signage, digital banners, websites, social media, and large-scale
environmental graphics.
The modular node graphic may be cropped, scaled, or used as a background texture.
The various Pantone colours will replace the lavender colour palette in subsequent years.
Impact:
- National summit serving research and technology leaders
- Applied across multi-channel campaign and live event environment
- Established scalable foundation for future Summit iterations
2026 CANARIE Summit Bilingual Event website
CANARIE 2026 Summit Branding: Branding for the Summit included logo, event signage, event website and program, and social media campaign promoting the event, call for speakers, and sponsorship.
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